Joëlle, Marketing Communications Manager for VML MENA, is a passionate storyteller and performance-driven marketer who blends editorial creativity with strategic precision. With over a decade of experience across publishing, lifestyle, and digital media, Joëlle brings an innate ability to connect brands with audiences in ways that are both authentic and impactful.

Before joining VML in June 2025, she led the marketing for some of the region’s most recognized titles—including What’s On, Emirates Woman, Campaign Middle East, and Gulf Business—during her tenure at Motivate Media Group. From curating compelling content to executing high-performance campaigns, her work consistently elevated brand visibility and audience engagement.

Fluent in Arabic, English, and French, and equipped with a solid foundation in digital strategy, paid media, and performance analytics, Joëlle thrives at the intersection of creativity and results. Her strength lies not only in building brands, but in building relationships—internally and externally—that fuel long-term value.

Outside the office, Joëlle is the ultimate multitasker—fluent in playlists, a beach regular, backgammon champ, and forever chasing her next language lesson.

Connect with Joëlle for a masterclass in modern marketing where storytelling meets strategy.