Air pollution is considered the world's biggest environmental health threat, particularly for its effects on children. The World Health Organization reports that more than 90% of the world’s children breathe toxic air every day – putting their health and development at serious risk. As part of WPP Team GSK/Haleon, Wunderman Thompson Singapore created 'Pollution Capture Pencils' – an innovative solution for Otrivin that turns pollution waste by-products into school supplies for children.
Pollution Capture Pencils
Turning air pollution into an instrument of change for India’s school children
Client
- Haleon Global
Bureau
- Singapore
An innovative and sustainable solution that turns pollution waste by-products into school supplies for children.
The biggest reward for any creative agency is to deliver an idea that works both for the client and the greater good. An opportunity like this doesn’t come by often. We’re really proud to have partnered with Otrivin to take a small but meaningful step to help bring cleaner air to India’s children.
Mateusz Mroszczak
Chief Creative Officer, Wunderman Thompson Singapore
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Récompenses
2024
1 Gold Spike
Presse
Turning toxic particles into pencils
Creative Review
Wunderman Thompson & Otrivin Create the Pollution Capture PencilsTrend Hunter
Otrivin’s mission to bring clean air to India’s childrenThe Drum
With Pencils Made of Pollution, Delhi Kids Wrote 1000 Letters Asking Adults for Clean AirThe Better India
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