Preserved Promos

The results for the campaign speak for themselves. More than 80 retail partners, representing over 65,000 physical stores, benefited from retaining customers who might have otherwise walked away due to expired coupons. Meanwhile, shoppers enjoyed renewed savings on the products they needed most, strengthening their loyalty to both Ziploc and participating retailers.

The "Preserved Promos" campaign delivered impressive results:

• +61% Share of Voice: Significantly increased Ziploc's presence in the market conversation.
• 5% Sales Lift: Drove a measurable increase in sales, demonstrating the effectiveness of the campaign.
• +14% New Buyers: Attracted a significant number of new customers to the Ziploc brand.
• +49% Redemption Rate: A high redemption rate indicates strong consumer engagement and value perception.
• Enabled 80+ retail partners, spanning 65,000+ stores, to retain customers by rescuing expiring coupons and turning them into renewed savings opportunities.