The Best (Somos Gregarios)

Movistar’s core DNA is the invisible facilitator that empowers others. They saw a perfect metaphor in the Domestique. These athletes are the ultimate human network, the invisible connection making victory possible. By using film to elevate them, Movistar found a powerful way to change the success conversation: true greatness isn’t about standing on the podium alone; it’s about collective effort. The goal was to make the unseen labor behind every triumph visible and deeply felt. 

We created a 4-minute fiction film that relies on a misdirection narrative. It follows Alonso, a boy who overcomes a humble beginning to become a pro cyclist. As he nears victory in a difficult mountain stage, the film subverts expectations: Alonso drops back, completely exhausting himself to shield his team leader, intentionally giving up his lead. Shot with raw cinematography, authentic direction, and real cyclists instead of actors, the film turns a story of defeat into a profound, beautifully crafted celebration of sacrifice.