At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Nos réalisations
1001 Optometry
Magnif-Eye
VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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HungerStation
The Shaded Route
An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun
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McDonald's
Wi-Fries
A Wi-Fi Speed test that rewards slow Wi-Fi at home with Fries at McDonald’s
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Castrol
Portraits of Glory
Inspiring the champions of Castrol & societies with the glory they deserve
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Unilever
Hellmann's Mayo Tackles Food Waste
Hellmann's 2022 Super Bowl Spot Mayo x Mayo
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Vodafone
Vodafone CU “OPEN TO ALL WORLD”
No matter how different we are, communication unites us all!
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NBA
NBA Fan Engagement During COVID-19
Creating interactive ways for fans to be a part of the game
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Movistar
Perspectives
An interactive mobile video tells the full story of cyberbullying
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Burger King
Pay Cut Whopper®
A promo to pay less when you need it most OR How we turned salary cuts into price discounts to launch the new BK app
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Komerční banka
From the Future World
How we merged AI with high culture to illuminate innovation and dedication to the arts of a top financial brand
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Uncancelled Cup
When everything is cancelled, can you uncancel a cancelled sports cup?
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Vodafone
Millions Together
A Ramadan ad applying the idea of social distancing and human virtual connectivity.
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Thai Airways
Thai Airways Stay Home Miles Exchange
During COVID-19, Thai Airways gives people miles for not going anywhere.
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