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France
VML@Cannes Lions 2026
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Office Detail
Paris
Office Detail
Toulouse
We create connected brands to drive growth
In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
With the interconnectivity of world-class brand experience, business consulting, customer experience, commerce capabilities, and AI & tech leadership, VML is equipped to support clients on their growth strategy and transformation initiatives, all powered by deep data and a holistic customer-centric vision.
VML connects a global network of over 26,000 people across 55+ markets —while maintaining close, dedicated teams in France (Paris and Toulouse), with 500+ people on the ground, as a proximity partner.
OUR SUIT OF OFFERINGS
Brand Experience
We create marketing communications that transform audience insights into powerful brand-to-shelf strategies. By building awareness and influencing attitudes, we shift interest into action, driving consumer demand and measurable business outcomes.
At VML, we craft enduring brand positioning and distinctive visual identities that build long-term mental availability while capturing immediate market opportunities. Our strategic approach ensures your brand delivers consistent value to buyers today and tomorrow, with powerful foundations and identity at its core.
We leverage the power of social media platforms and strategic influencer partnerships to connect your brand directly with audiences. Our approach builds brand consideration, creates meaningful engagement, and drives measurable actions, from generating leads to boosting sales.
At VML, our Content Marketing offering focuses on creating and distributing valuable, relevant, and consistent content that informs and engages your target audience. We build relationships and trust by providing useful information through owned channels, driving profitable customer action beyond traditional sales messaging.
VML’s end-to-end offering across Sports, Experiential and Entertainment, from proprietary tools through to strategy, creative and production. We identify and maximize partnerships while creating unforgettable experiences that drive meaningful brand connections.
Multicultural Marketing is an end-to-end solution designed to unlock value with multicultural audiences through a business-first, audience centric approach. This offering leverages a powerful combination of strategic insights, creative innovation, and performance measurement to drive authentic engagement and sustainable business and brand growth.
Customer Experience
VML helps clients define the strategic vision for connected customer experiences, building the organizational models and measurement systems needed for scalable delivery. We help you drive innovation through new products and services, and integrate AI to enhance capabilities and transform ecosystems for sustained growth.
At VML, we transform customer relationships into powerful engines for enduring growth. By humanizing the connection between your brand and your customers, we leverage CRM and loyalty strategies to deepen engagement, build lasting advocacy, and unlock the full potential of every customer interaction.
We deliver best in class digital products, building customer-centric mobile apps, websites, and emerging interfaces. We design, deliver and manage digital products across the full lifecycle, creating interconnected digital ecosystems that deliver intuitive, and truly human experiences.
We seamlessly integrate AI, data, and dynamic content to deliver truly personal experiences. These experiences continuously evolve with customer behaviors and preferences, ensuring every interaction feels uniquely meaningful – even magical – and drives deeper brand connection.
Commerce
At VML, we leverage unmatched intelligence to mine for growth opportunities and the human insights to unlock them. Through our BRAVE approach, we deliver creativity that turns culture into commerce. We create experiences that build brand equity and drive sales, helping you do more with less and optimizing executional efficiency.
VML helps brands build connected marketplace systems, from setup to scale — aligning strategy, content, media, technology and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more. We help brands simplify complexity and stand out across today’s marketplaces & omnichannel ecosystems.
With our deep-seated history in commerce technology, we help businesses build the technological and systems infrastructure required to deliver the omnichannel sales experience customers expect. Our full end-to-end offering covers everything from strategic conception, technology assessment and selection to implementation and optimization. All with the aim of ensuring that your business can thrive and be future ready.
Health
We shape markets by identifying unmet needs, shifting beliefs, and generating compelling evidence to build trust, drive adoption, and position our clients as leaders in advancing patient care.
We address systemic barriers to quality care to achieve meaningful impact for marginalized communities. Actively shaping strategies that promote equitable access to information, create opportunities for impact, and ultimately improve health outcomes for all.
Our expert teams transform complex medical science into compelling, omnichannel narratives that foster meaningful connections and drive health understanding.
We champion patient-led solutions, fostering partnerships and empowering healthcare decisions through radical empathy for improved patient experiences and outcomes.
Ensuring that a new drug or medical technology is available to patients who need it, by securing appropriate payer coverage, defining and communicating its value, and navigating pricing, reimbursement, and distribution strategies.
