Omnichannel Shopper Experiences for Brands and Retailers
Explore All Our Commerce Solutions
At VML Commerce France, we design omnichannel shopper experiences that turn every touchpoint into a sales opportunity.
From in-store retail activation to retail media and creative commerce, we help brands increase visibility, build preference, and drive conversion wherever shoppers make purchasing decisions.
We are a team of commerce experts. Our mission is to design omnichannel shopper experiences that drive conversion, both in-store and online.
We combine three key levers:
- Creative experience platforms, designed to leave a lasting impression;
- Engaging activation mechanics that trigger purchase;
- The power of technology, accelerated by WPP Open OS.
Our conviction: omnichannel is not a buzzword, neither for shoppers nor for us.
Omnichannel: A Key Driver of Retail Performance in France
Shoppers no longer distinguish between physical and digital channels, and brands shouldn’t either. According to our Future Shopper 2025 study, 80% of 25-34-year-olds prefer retailers that seamlessly combine physical and digital experiences. Yet a significant share of transactions in the French market still takes place in-store.
An effective omnichannel commerce strategy must therefore:
- Understand the shopper’s real journey, from scroll to checkout;
- Connect retail activation, e-retail, and retail media;
- Measure the impact of every touchpoint on sales.
It is this deep understanding of both physical and digital interactions that drives the performance of an activation.
OUR PLAYGROUND
Brand Activation & Campaign Launch
We place your brand at the center of the customer journey with impactful activations designed to capture attention and drive intent:
- Brand and product launches
- Targeted channel activations
- Digital activations across e-retail and marketplaces
- Experiential activations, from street marketing to pop-up stores
Shopper marketing & retail experience
We design omnichannel retail experiences that inspire, engage, and convert at every touchpoint:
- Shopper toolkits for European and national rollouts
- In-store and online shopper campaigns
- Shopper events and experiences
- E-retail shopper activation programs
Trade marketing & channel strategy
We identify the most valuable opportunities to connect your brand with its audiences and accelerate growth:
- Route-to-market strategy
- Retailer and channel-specific channel strategy
- Retail audience targeting and data-driven activation
OUR APPROACH TO ACCELERATING GROWTH
Our proprietary approach optimizes every shopper touchpoint through a deep understanding of shopper behavior, retailers, and brands. It is built around a 5-step methodology:
01. Identify Growth Opportunities
We analyze category dynamics, shopping behaviors, and key volume and value drivers to identify the most promising growth opportunities.
02. Understand Retailer Ecosystems
We map retailers, their channels (stores, click & collect, e-commerce, and retail media), and their operating models to identify where and how to activate for maximum impact.
03. Design High-Performing Shopper Journeys
We design seamless omnichannel shopper journeys, from discovery to purchase and loyalty, delivering the right message at every stage of the journey.
04. Create Pop Culture-Driven Experiences
We connect your brand with the cultural codes of your target audiences to drive engagement, sharing, and brand preference.
05. Measure, Optimize and Scale Performance
We deploy campaigns, monitor results, and continuously optimize performance to improve effectiveness and maximize return on investment.
Our Retail Activation Work
Creative, measurable activations that deliver tangible results for consumer brands.
Sports Asset Activations
Major sporting events create unique opportunities for brands to build emotional connections. We transform athlete and ambassador partnerships into impactful retail activations that engage shoppers and generate sales.
Brand Anniversaries
A brand anniversary is a rare opportunity to strengthen emotional connections with consumers. For Coca-Cola, we brought the brand’s 100th anniversary to life through shopper experiences, from in-store displays to digital activations.
Innovation in service of commerce
Conversational messaging, connected journeys, and emerging formats: we explore new technologies to create innovative touchpoints between brands and consumers. Example: a WhatsApp activation developed for the automotive sector.
They trusted us
Beyond shopper experiences, VML Commerce supports your broader transformation journey through:
Commerce in France: Insights & Perspectives
To help brands and retailers anticipate the evolving commerce landscape, we share our insights, expertise, and data.
OUR LEADERSHIP
FAQ: OMNICHANNEL COMMERCE EXPERIENCES
Strategists, creatives, shopper experts, and data specialists collaborate to create experiences that engage shoppers and drive growth.
Your business is in expert hands.
It is a seamless shopping journey across stores, websites, apps, marketplaces, and social media, designed to inspire shoppers and drive conversion at every touchpoint.
Trade marketing focuses on building relationships with retailers through assortment strategies, visibility, and promotional activities. Shopper marketing, on the other hand, is designed to influence consumer purchasing behavior.
Through incremental sales, conversion rates, engagement metrics, and return on investment (ROI), tracked across all channels.
We work with leading consumer brands including Danone, Danette, Activia, Alpro, and Coca-Cola.
"With VML Commerce France, your omnichannel shopper experiences become more seamless, more creative, and more effective. Our team supports you from strategy through execution, both in-store and online."
