VML Celebrates Big Wins at London International Awards 2024

VML celebrated a remarkable achievement at the 2024 London International Awards, with VML Ogilvy Japan named Regional Design Company of the Year and WPP named Holding Company of the Year, alongside VML’s 94 recognitions.

As one of the industry's most prestigious award shows, the LIA continues its legacy of spotlighting the best in global advertising – with VML’s success standing as a testament to our cutting-edge ideas and impactful campaigns.

VML secured the #2 spot globally in both Silver winners and Finalists and was the top medal winner in LATAM. VML also ranked #3 in Gold winners in the US and was the #3 overall medal winner in Asia.

VML's accolades included 14 Gold, 24 Silver, and 26 Bronze awards, with 30 entries reaching Finalist status.

Established by Barbara Levy in 1986, the LIA is renowned for celebrating excellence across a diverse range of media.

VML's winning work at the LIA Awards includes:

Wendys Enter Chat Hero

"Wendy's Enters the Chat" by VML Kansas City for Wendy's won five Gold, one Silver, and one Bronze

Unsilence The Violence Scholz Friends x TERRE DES FEMMES

"Unsilence the Violence" by Scholz & Friends Germany for Terre Des Femmes won three Gold and one Silver

Thanks for Coke-Creating

"Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR for The Coca-Cola Company won two Gold, one Silver, and six Bronze

The Balancing Act VML Hero

"The Balancing Act" by VML London for AstraZeneca won two Gold and one Silver

The 100th Edition

"The 100th Edition" by Scholz & Friends Germany for Frankfurter Allgemeine Zeitung won one Gold, four Silver, and three Bronze

Age Captcha HERO

"Age Captcha" by VML New York for Tecate won Gold

KAMEYA YOSHINAGA Edible Literature VML OGILVY JAPAN

"Edible Literature" by VML Ogilvy Japan for Kambya Yoshinaga won three Silver and one Bronze

Waiting to live KV1

"Waiting to Live" by VML United Kingdom for NHS Blood and Transplant won three Silver

Call Glenn

"Call Glenn" by VML Belgium for Child Focus won two Silver and three Bronze

This Is Not a Game

"This Is Not a Game" by VML Mexico for Movistar won two Silver and three Bronze

Playcation Catalogue

"Tennessee Playacation" by VML Kansas City for Tennessee Department of Tourist Development won two Silver

Napkins of Rights Hero

"Napkins of Rights" by VML Miami for Florida Immigration Coalition won Silver

VML ITA NALJ

"Not a Lonely Journey" by VML Italy for Biogen and FundAME won Silver

VML Spain Test Betico

"Test Bético" by VML Spain for Real Betis won Silver

The Clog Madrid

"The Clog" by VML Madrid for Daiichi Sankyo won Silver

Lasagna Duos

"Magic Duos" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR for The Coca-Cola Company won two Bronze

The End KV V2

"The End" by VML Singapore for LUX won two Bronze

Faces Of The Future Header

"Faces of the Future" by VML Argentina for Unilever won Bronze

First Drive

"First Drive" by VML Spain for Ford won Bronze

Sing to Remember hero image

"Sing to Remember" by VML India for The Coca-Cola Company won Bronze

In Her Name Hero Lux

"In Her Name" by VML Singapore for LUX won Bronze

15 Under15 VML Hero

"Smartree's 15 Under 15" by VML Romania for Smartree won Bronze

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Dont Stop Motion Header

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“Don’t Stop Motion” by VML Chile featured on The Drum’s Ad of the Day

This powerful and moving animated short film puts the creative power directly into the hands of patients who are living with rheumatoid arthritis