The Personalization Paradox: Delivering Genuine Value
Exploring why personalization often disappoints consumers, and how to move beyond generic upselling to deliver tangible, genuine benefits
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E-commerce Marketplaces: Shifting Consumer Spend
Their evolving role — from benchmark status to shifting share of wallet — and how they continue to reshape consumer discovery and purchase behaviors
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The Era of Omnichannel Commerce
Discover how online shopping's stabilized growth signals the era of true omnichannel retail - and how leading brands are creating seamless CX
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Economic & political uncertainty: Reshaping spending habits
How economic and political uncertainty is reshaping consumer spending habits, creating a more risk-averse shopper - plus the strategies to reassure them.
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Instant Gratification: The Two-Hour Economy
Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success
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AI Fuels the Resurgence of Search Engines
Exploring their resurgence and their indispensable role in brand visibility and as a primary channel in the information gathering phase
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Commerce Unleashed: Europe, are you ready?
Our latest report with Amazon Ads explores the current state and future power of ecommerce & digital marketplaces in Europe, and how AI will change everything.
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The European Accessibility Act (EAA)
What Web Content Accessibility Guidelines (WCAG 2.1) means for your organisation
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Own Your Impact
Take control of your sustainability data to drive clear benefits for your business.
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Is the subscription economy dead? Or just in need of AI-powered reinvention?
A report into the state of subscriptions now, and what comes next.
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Unlocking the Power of Digital Transformation
...and how to avoid the cost of failure (with an average $10.9M program cost)
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From AI to Accessibility: 5 Game-Changing QA Trends for 2025
Empowering QA Teams with Next-Generation Testing Approaches and Tools
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AI in the workplace today
New report reveals alarming disconnect between C-suite vision and employee practice
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An Exclusive Dialogue on Creativity and Technology
Highlights from Conversations in Commerce at NRF 2025
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Tomorrow's Commerce 2025
25 tendances émergentes pour anticiper l'évolution des consommateurs et réinventer le commerce de demain.
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For Arriana Yiallourides “It’s No Longer About Selling Ideas, It’s About Creating Them Together”
The director of business development at VML North America on the timeless “human-first-approach” and the valuable lessons from working abroad
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Report: Search Trends For The Rest of 2025 (And Beyond)
VML search experts share their predictions and recommendations around AI search, chatbots and more to future-proof your SEO strategy for 2025 and beyond.
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