VML

WPP Campus Amsteldok
Amsteldijk 166
Amsterdam 1079 LH
The Netherlands

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About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for client partners including Ahold Delhaize, TABS Holland, SPAR, Hästens, Dyson, Nestlé, Rituals, Maxeda, Ayvens and The Coca-Cola Company. The world’s most advanced and largest creative company, VML is powered by 26,000 talented people across 60 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, Amsterdam and Sydney. #VMLconnected

VML is a WPP agency (NYSE: WPP). It is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

Like to get in touch? Hello.nl@vml.com

Brands grow when they inspire the end-to-end experience

Our areas of expertise

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Brand & Creative

We grow our clients’ businesses by connecting people and brands in a way that engages, inspires and leads to action. We do this by creating inspiring brand experiences and communications that build strong relationships. We leverage the power of brands to transform the narrative and create experiences that help them move at the speed of culture.

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Commerce

Our Commerce offering is a global eCommerce consultancy that brings strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: Amazon and other marketplaces, online retail, D2C and social.

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Product Experience Management

We help brands to push the limits of their digital shelf by offering accurate, complete, and consistent product content across all channels with ShelfMaster.

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Service technology

Customer Experience Management

We help companies to build profitable long term relationships at scale through the delivery of a connected personalized experience across all channels.

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Nos réalisations

Kenvue boosts time-to-market with an optimised PXM solution

Discover how Kenvue’s PXM overhaul led to faster product launches, more sales, and happier customers
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SPAR

Building a retail media network from scratch for SPAR

Establishing the first convenience retail media network in The Netherlands for brands to advertise on
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SPAR
Technology
Ont été récompensés

Vanishing Emails

When promotional emails expire, their carbon footprint cuts back
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Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
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Études

Content Localisation
Étude

Unlock true global potential with Content Localization

Unlock global growth with true content localization. Download the guide
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Navigating the New Now

Preparing for the impact of new legislation
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Emerce digital commerce live
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Emerce Digital Commerce 2025

Trends and insights from the VML Commerce team
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Étude

How to unlock the power of organic search for long-term ROI?

Boost ROI with organic search. Download the whitepaper
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Actualités

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Actualités

GAMMA and VML Amsterdam launch new sustainability campaign: ‘Small fixes catch on’

GAMMA, in collaboration with VML Amsterdam, is taking a new step in strengthening the sustainable positioning of Beter Klussen.
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FP Intergamma dag 1 fotos 27
Actualités

VML & Intergamma Launch Intergamma Retail Media Group retail media network

Building a retail media network for the number one Home & Garden retailer in The Netherlands & Belgium.
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Jeroen Oppatja
Actualités

Jeroen Oppatja appointed Managing Director of VML Netherlands

Leadership transition marks next phase of growth and integration.
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Actualités

VML Named Number 1 Enabler

In the Digital Transformation Category Results
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Our Leadership