Cannes Lions 2025: VML’s Highlights, Events, and Win Updates

The Cannes Lions International Festival of Creativity returns this June, bringing together the world’s leading advertising, marketing, and creative professionals for a week of innovation, insight, and recognition. Recognized globally as the foremost event in the creative communications industry, Cannes Lions provides a platform to showcase groundbreaking work, share ideas, and shape future trends.

VML is preparing for an active and impactful presence at Cannes Lions 2025. Throughout the festival, the agency will announce wins and share updates on this page.

For a comprehensive overview of VML’s activities during Cannes, including sessions and events, visit our dedicated Cannes site.

On Tuesday, June 17, VML will host one of the standout sessions at Cannes Lions 2025: "Defying Gravity: Reimagining Brand Narratives" — a dynamic conversation on the transformative power of storytelling.

Award-winning comedian and actor Bowen Yang, Wicked director Jon Chu, and VML’s Global Chief Creative Officer Debbi Vandeven come together in a conversation — moderated by VML Global CEO Jon Cook — that explores how reimagining familiar narratives can unlock extraordinary creative potential.

Creativity thrives when we challenge expectations. Just as Wicked reshaped the classic Wizard of Oz, discover how brands can break boundaries, inspire change, and boldly embrace new possibilities.