About Us

We put everything we are into everything we do.

VML South Africa is the African arm of the world’s biggest creative company.

While we have the might of a global network behind us, we have the mindset of an entrepreneur, and we are deeply rooted in this unique, colourful continent we call home.

Our story is one of continuous growth and self-development. More than a decade ago, a group of likeminded visionaries in their respective fields united behind a common goal to form the business that would ultimately become VML South Africa. What was then a maverick agency, punching way above its weight, has continued to grow and evolve, expanding its offering along the way by bringing on more visionary masters of their craft.

The result is a comprehensive range of capabilities, with specialist skills in every area. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, technology and more. We deliver end-to-end solutions that produce measurable results for our clients. We always have an eye to the future.

At VML South Africa we’re proud to say that we are our clients’ creative heartbeat. We craft bold solutions that accelerate our clients’ growth and captivate consumers.

Nos réalisations

MINI
Ont été récompensés

MINI Landfilla

MINI's Landfilla turns SA's pothole- and plastic waste crisis into an novel solution, transforming non-recyclable plastics into durable asphalt for road repair.
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Land Filla
Siqalo Foods
Ont été récompensés

Order from the Country

The world's first live delivery billboard.
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Stork order from the country
SAT
Ont été récompensés

#XibelaniMoves

This campaign celebrated Africa's celebration of song, dance and spirituality.
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Xibelani Moves
Unilever

Dove's Real Beauty Generation

Dove challenges AI beauty standards. Using a custom microsite, users refine AI-generated images to be more inclusive.
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RBG KV

Études

F100 2025 HERO Ethereal Waves Nast Plas 1920px
Étude

The Future 100 : 2025

Découvrez les 100 tendances qui vont changer le monde en 2025
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Shopping afterlife
Étude

Would You Like to Be Able to Shop from Beyond the Grave?

In a bizarre twist of commerce, post-death consumerism has been identified as an emerging retail trend.
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Audio
Étude

Mastering the Art of Audio

Audio has not simply survived the digital revolution – it has thrived. Here’s how marketers can make the most of the medium.
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AI pillars
Étude

Business Owner’s Guide to The Four Pillars of AI Readiness

With the recent “AI at work” report finding that only 36% of employees are optimistic about the tech, business owners need to prepare their people.
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Actualités

VML team at Smarties awards
Actualités

Smarties Awards 2025

VML South Africa scooped 17 wins across multiple categories, reflecting a powerful blend of creativity, craft, and results.
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E Commerce
Actualités

What SA Brands Need to Know About the Future of Commerce

You can delete all those bookmarked trends reports you haven’t got around to reading yet.
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FW VML South Africa AI
Dans la presse

VML Tackles Representation with Africa-Focused AI Image Generator

VML South Africa has developed Asili AI, an AI image generator trained to create authentic images of African people
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Ai hackathon 2025 banner ver 2
Actualités

VML Enterprise Solutions EMEA teams up with AWS for an AI Hackathon

The first-ever "Unleash Your Inner Innovator: AI Hackathon" showcased incredible talent and collaborative spirit.
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Our Leadership