With the automotive industry experiencing unprecedented disruption, it begs the question which trends are fueling the most significant impacts, and what will it look like in the future? More importantly, what are the actions for automotive brands to take to navigate this new landscape?

To understand the future of this ever-evolving industry, VML’s Global Mobility & Automotive Lead, Tom Corey, identifies 10 leading trends:

  1. Defining the Digital-First Automotive Experience
  2. Prepping for the Data Deluge
  3. Marketing to Manufacturing: Informing the Production Line for a Build-to-Order Future
  4. Digital Sales: Simplifying the Retail Experience
  5. EV Adoption: Navigating the Transition to Mass Market
  6. The Conversion Conversation
  7. Making the Leap to Mobility
  8. New Consumption Models: From Vehicle Purchase to Micropayments
  9. Galvanizing Partnerships: Getting the Right Balance Between Speed and Control
  10. Pursuing Optimization

Get in touch with the author

Tom Corey

Tom Corey

VML Global Industry Lead – Mobility & Automotive

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Contenuto correlato

Energy Hero
Insight

Future 100 FMCG Trends - 2024 copy

Scoprire il futuro: 15 tendenze B2B da tenere d'occhio
Leggi l'Articolo
Car manufacturing line
Insight

Automotive and the B2B Future Shopper

Download the report to learn how to address the expectation gap with automotive B2B buyers
Leggi l'Articolo