Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
Leggi Case Study 
Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Lavori
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
Leggi Case Study 
Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
Leggi Case Study 
U.S. Navy
Covert Communications
An unconventional print campaign hides elite Navy Special Ops within 7 partner brand ads to challenge and recruit future warriors
Leggi Case Study 
Tennessee Dept. of Tourist Development
Sound Sites
Rewriting what vacation planning means for blind communities
Leggi Case Study 
Brand Experience Insight
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
Leggi l'Articolo Brand Experience News
Stampa
VML Prague and KitKat offers a digital break with its new "Phone Break" campaign
The brand reinvents its classic “Have a Break” to invite you to disconnect from your phone and reconnect with what matters.
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News
Cannes Lions Selects VML Leaders for 2025 Juries
A dozen VML jurors will help judge the world's top creative work this June
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News
ACT Good Report Names VML No. 1 Network
A collaboration between ACT Responsible and WARC Rankings highlights VML as the top global network in the 2025 ACT Good Report
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News
Dubai Lynx Names VML Network of the Year
Agency secures 33 awards and 33 shortlists, including a trio of Grand Prix wins
Leggi l'Articolo La nostra leadership
More Of What We Do
What We Do
Influencer Marketing
Trusted by top global companies, we craft tailored influencer campaigns that maximize ROI and empower you to seamlessly manage all social media platforms.
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What We Do
CRM
We help ambitious brands grow by humanizing the relationship between the brand and the customer at scale.
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