Dive into the playful world of OREO with our latest mobile audio experience. Decode, name, and win exclusive rewards in a game as delightful as the cookie itself!
Name This OREO
An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
Cliente
- Mondelez
Ufficio
- New York
- United States
We’re always looking for new ways to connect with our audience, who know and love our ‘Stay Playful’ spirit. Tapping into culture and remaining engaging on social platforms is essential for OREO. This campaign perfectly embodies our ethos by delivering a commerce experience that’s not only fun but deeply representative of our brand.
Anne Martin
Director Shopper Marketing, Mondelez
'Name This OREO' is a prime example of what a great campaign should deliver—an engaging dose of entertainment, a social experience rooted in culture, and an innovative, creative approach to driving conversion. Our consumers are incredibly fun and imaginative, and this initiative perfectly captures the playfulness that has always defined OREO.
Manuel Borde
Global Chief Creative Officer, Commerce, VML
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