Commerce
The connective force that powers marketing, media, and brand strategy in today’s complex omnichannel ecosystem.
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insight
The Future Shopper 2025: tendenze chiave che ridisegnano il futuro dell'e-commerce
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VML Commerce is our transformative approach to modern business growth. Commerce has evolved from a stand-alone function to the central driving force behind marketing, media, and brand strategy. With over 5,000 commerce practitioners with backgrounds in CPG, DTC, and Technology, VML Commerce delivers exceptionally awarded creative commerce capabilities worldwide. Our unified offering addresses today’s complex omnichannel landscape by integrating media, platforms, marketing, content operations, and always-on campaigns through our integrated technology infrastructure. We combine integrated media and data though through Open Intelligence (powered by InfoSum) and infrastructures systems such as Connect OS to drive incremental growth across the entire customer journey.
Our Commerce Offerings
Omni-Channel Commerce
We leverage unmatched intelligence to mine for growth opportunities and the human insights to unlock them. Through our BRAVE approach, we deliver creativity that turns culture into commerce. We create experiences that build brand equity and drive sales, helping our clients do more with less and optimizing executional efficiency.
Commerce Platforms
With our deep-seated history in commerce technology, we help businesses build the technological and systems infrastructure required to deliver the omnichannel sales experience customers expect. Our full end-to-end offering covers everything from strategic conception, technology assessment and selection, to implementation and optimization. All with the aim of ensuring that our Client's businesses can thrive and be future ready.
Commerce Marketplaces & eRetail
Marketplaces play a critical role at each stage of the customer journey and brands need to be consistent across each of these touchpoints to ensure their products stand out against the crowd. But success demands more than just being present. VML helps brands build connected marketplace systems, from setup to scale — aligning strategy, content, media, technology and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more. We help brands simplify complexity and stand out across today’s marketplaces & omnichannel ecosystems.
