Health

At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning, gaining a deeper understanding of Health Care Professionals and patients’ needs, behaviours and lived experiences through what we call ‘radical empathy’.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live.

Get to the heart. Connect for life.

Our Health Offerings

At VML Health, we seamlessly integrate the full spectrum of VML's core capabilities – Brand Experience, Commerce, Consulting, Customer Experience, and Technology Transformation – with a dedicated, specialized focus on the health sector. This allows us to deliver comprehensive, innovative solutions that are meticulously crafted to navigate the complex landscape of health, ensuring our clients not only connect deeply with their audiences, but also thrive in these dynamic and regulated environments.

Brand Experience

We specialize in building powerful healthcare brands that articulate a distinctive promise, shaping culture and enabling deep, enduring connections through radical empathy. We craft breakthrough creative that connects healthcare brands with diverse audiences, inspiring action and fostering lasting relationships across all healthcare stakeholders.

Commerce

The connective force powering marketing, media, and brand strategy within today's complex omnichannel healthcare ecosystem. Our focus is on maximizing the full potential of your health commerce ecosystem, by optimizing every paid, owned, earned, and shared touchpoint, ensuring vital products and services seamlessly reach patients and professionals, and ultimately enhance health outcomes.

Consulting

Health Consulting doesn't just advise—we heal. We’re the partner leading pharmaceutical companies, innovative biotech firms, and healthcare systems trust to unlock patient-centric growth and lead transformative health outcomes, because we bring what others can’t: real clinical insights and practical healthcare expertise, not just theoretical models. Our multidisciplinary teams unite world-class medical strategists, digital health innovators, patient engagement specialists, and health data scientists—people who’ve designed, launched, and scaled some of the most impactful health initiatives and therapies on the planet.

Health Patient Advocacy The Cancer Currency

Customer Experience

In the complex landscape of healthcare, every interaction shapes perceptions, influences decisions, and impacts well-being. Powered by technology, we transform patient and professional journeys by focusing on engineering valuable health solutions, cultivating meaningful connections, and driving personalized engagement. We connect strategic insight with practical impact, delivering seamless, valuable experiences that lead to sustained growth and better health outcomes.

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Technology Transformation

Bringing together data intelligence and data-led decision making, technology innovation, and silo-breaking ways of working to simplify, accelerate, and enhance the way life sciences brands deliver impactful, personalized communications while providing an unprecedented level of real-time patient and HCP insights and outcomes optimization.

Our Health-specific Offerings

In addition to delivering VML's full suite of services with a specialized focus on the health sector, at VML Health we offer specialized expertise in other key areas in order to provide dedicated solutions for our clients.

We shape markets by identifying unmet needs, shifting beliefs, and generating compelling evidence to build trust, drive adoption, and position our clients as leaders in advancing patient care.

Addressing systemic barriers to quality care to achieve meaningful impact for marginalized communities. Actively shaping strategies that promote equitable access to information, create opportunities for impact, and ultimately improve health outcomes for all.

Our expert teams transform complex medical science into compelling, omnichannel narratives that foster meaningful connections and drive health understanding.

We champion patient-led solutions, fostering partnerships and empowering healthcare decisions through radical empathy for improved patient experiences and outcomes.

Ensuring that a new drug or medical technology is available to patients who need it, by securing appropriate payer coverage, defining and communicating its value, and navigating pricing, reimbursement, and distribution strategies.

We create connected brands for life.

Robust capabilities? We’ve got those nailed. But what makes us different is how we partner as a broader team. We connect across the entire brand lifecycle. Across healthcare ecosystems. And across the world. One team, everywhere at once.

We’re dedicated to closing gaps in care and championing health equity. Because where you live shouldn’t determine if you live. And neither should age, ethnicity, or socioeconomics. That’s why we’re so passionate about connecting communities to advance health outcomes for everyone.

How do we do it? We apply data, science and creativity to get to the heart of things, delivering more powerful and personal health experiences. And best of all, we’re patient led because the people we serve drive everything we do.

Health Offices Around the World

We have a global network of dedicated VML Health offices across North America, Sydney, Shanghai, Tokyo, London and Manchester in the UK, Madrid and Barcelona in Spain, Milan, Paris, Frankfurt and Zurich. Our health teams can also be found integrated within the 124 VML offices around the world.

But it’s not that we are one of the largest networks of specialist health teams in the world. What matters to us, is that we are the most connected. As it’s only by being connected to each other, and to our communities, and clients, that we can get to the heart of health.

Health Lavori

Aritium

PainVisible

Utilizing thermal imaging to objectively measure pain to ensure equitable access

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Gobierno de Chile – CENABAST

Don't Stop Motion

A groundbreaking film co-created by rheumatoid arthritis patients

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Europa Donna

The Cancer Currency

Measuring a life in value, not just years, to demand and win critical funding for metastatic breast cancer.

Leggi Case Study

Merck KGaA

The Peeing People

Una campagna OOH sul cancro alla vescica che ha lasciato il segno

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Biogen

Friedreich & I

Turning an invisible disease into a story the world can finally see

Leggi Case Study

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Health Insight

Insight

Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.

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Insight

ASCO 2025

Groundbreaking science, China's innovation, and the urgent need for collaborative, patient-centric cancer care.

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Insight

New Executive Orders signal major shake-up in drug pricing and market access

New EOs Tackle Drug Prices & 'Pill Penalty', Driving Transparency & Reshaping Pharma Market Access Strategies

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Insight

Health Futures 2025

VML Reveals the "Brand Paradox" Shaping the Future of Health in 2025

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Health News

Stampa

The Power of Four

VML Health has been ranked number 4 in the top 100 healthcare marketing companies list by MM+M

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VML Health appoints Nick Bartlett as chief executive officer of EU Hub

Bartlett brings 20+ years of experience leading high-performing teams and driving innovation in healthcare communications.

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Redefining Creativity in Health

In the latest VML on Creativity podcast, VML Health’s CCO, Mel Routhier, reveals how her teams are redefining health creativity despite strict regulations.