Insights

Insights matter when they turn change into opportunity. Our thought leadership explores how people are behaving, how technology is evolving, and how brands can respond with purpose.

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What will ASCO 2026 reveal about oncology innovation’s new global map?

A large billboard displaying "GLP-1" in bold black letters on a colorful, holographic background, set along a sunny beachside boulevard in Cannes.

GLP-1s: Cannes, culture and lessons from oncology

CANNES, FRANCE - JUNE 24: Francine Lacqua, Demis Hassabis and a guest onstage for 'The Future of Creativity with Demis Hassabis' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)

Cannes Lions 2026: Key Trends

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Persona-First Discoverability: Winning in Personalized AI Search

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SXSW London 2026: Trends and insights

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Google I/O 2026: A New Era of AI-Powered Search

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Unlock Your Brand's "Share of Decision" in AI Search

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Mastering Modernization for Enterprise AI Success

The four KPIs that matter in AI search: visibility, credibility, traffic and outcomes.

The KPIs that Matter in AI Search

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Amazon Prime Day: Winning in an AI and Agentic Commerce Era

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Agentic Commerce: Engage the Human. Build for the Bot.

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Navigating the New World of Commerce With Data Clean Rooms

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The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat

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Accelerate Your Digital Transformation With Salesforce Agentforce & VML

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Unlock the Full Value of Salesforce Marketing Cloud

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