Data

We help brands use data to be more inspiring.

VML is part creative agency, part marketing consultancy, and part technology company.

Data is critical to modern marketing - it enables better decisions and better connected experiences that drive more growth.

Our data experts help our clients develop the right data strategy; manage data effectively; apply analytics and AI to inform insight and decision-making; and activate data to deliver more powerful and effective experiences.

1000

Person strong, global data specialist network.

23%

Average ROI improvement from applied data and AI.

350

Million personalized brand and customer experiences delivered every day.

DATA SERVICES

Service page hero Marketing Transformation 3840x2160px

Data strategy and management

We help our clients become more effective marketers by understanding the data capabilities they need in order to deliver the best customer experiences. This improves the return on their marketing investment.

Analytics and insight

We deliver consumer insights, customer segmentation and performance analysis using applied AI and machine learning. This helps our clients optimize their marketing and make better decisions.