Coca-Cola FIFA World Cup 26™ North America
WPP Open X, led by VML, helps Coca-Cola launch a campaign to welcome fans and amplify the highs of the tournament.
The Guac Guru
Football and Guac. So Predictably Good.
The Guac Guru turns an epic bowl of guac into part of football’s prediction ritual.
Pair Rob Riggle’s larger-than-life energy with our fresh avocados, and you’ve got a game-winning combo that guarantees avocados will be the real champs at every watch party this season
Football fans crave predicting the unpredictable – the next play, the next upset, the next star. In the days leading up to the Super Bowl, everyone becomes an expert, dissecting stats and turning guesswork into science.
For Avocados From Mexico, the challenge was earning relevance in that prediction-obsessed moment and making guacamole essential to every football watch party.
Football’s prediction culture inspired a campaign built around guac, humor, and watch party ritual.
Football and Guac. So Predictably Good.
Avocados From Mexico brings ancient insight to game day, turning every watch party into a parallel plane of passed-down wisdom used to predict the present.
The brand introduced the Guac Guru, a mystical expert on game-day guacamole, played by Rob Riggle – using humor and football culture to prove one simple truth: when guacamole is made with fresh Avocados From Mexico, it’s always a good play.
The campaign launched as an integrated ecosystem across PR, social, digital, and shopper – driving awareness, sparking consideration, and bringing fresh guac all the way to purchase on game day.
Avocados From Mexico, VML, and Rob Riggle as our Guac Guru – it doesn’t get any better than this. Rob’s signature humor and unmistakable charisma helped us create a campaign that feels fresh, fun, and deeply rooted in the joy of game day culture.
