When McDonald’s ice cream machines break, Wendy’s Frosty trucks roll in. Turning disappointment into delight, we’re making Frosty lovers out of frustrated McDonald’s customers.
Frosty Fix
Fixing Mcd's broken ice cream machines with Wendy's Frosty
Cliente
- Wendy's
Ufficio
- Kansas City
- United States
McDonald’s is infamous for its broken ice cream machines, creating widespread frustration among customers. Wendy’s saw an opportunity to turn this cultural conversation into a win by promoting its iconic Frosty and capturing disappointed McDonald’s customers.
Using the McDonald’s app, we identified locations with broken ice cream machines and deployed custom Frosty trucks to those areas. With geolocation technology, we sent push notifications to nearby customers, inviting them to enjoy a Frosty instead. By showing up where McDonald’s fell short, we turned disappointment into Frosty fandom.
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Premi
2025 D&AD Awards
Direct
Wood Pencil
The One Show
2025
Silver Pencil, Bronze Pencil, 6 Merits
2025 The Clios Awards
Creative Use of Data
Bronze
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