To celebrate 75 years of the legendary BIC Cristal, we reimagined this literary masterpiece using cutting-edge technology and one of the world’s most durable pens. Discover how innovation and creativity brought Shakespeare’s handwriting back to life in a project that bridges centuries of storytelling.
The Shakespeare's BIC
Rewriting a timeless classic with an iconic pen: Romeo and Juliet meets the BIC Cristal
Cliente
- BIC
Ufficio
- Brazil
What if William Shakespeare had written Romeo and Juliet with a single pen?
The BIC Cristal pen has always been more than just a writing tool – it’s a symbol of connection, creativity, and enduring stories. Rewriting Romeo and Juliet with a single pen honors both the power of words and the limitless potential of human imagination.
Rodrigo Iasi
Marketing Director for BIC Brazil and Argentina
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