F1 new wave fandom
A new generation of fans evolve Formula 1’s brand partnerships and appeal.
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Speculative beauty
From AI-generated humans to virtual embalming—technology paves the way for infinite self-expression.
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Deluxe matchmaking
As dating app fatigue grows, affluent romantics are turning to old-fashioned matchmakers.
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Podcast: The New Abnormal
VML Intelligence chats with host Sean Pillot de Chenecey
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Haute fruit
For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.
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Dining sanctuaries
Restaurants are serving up introvert-friendly hospitality.
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Teenage media
Young readers are proactively creating and embellishing their own news sources catered to their generation’s evolving needs and interests.
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Miniature cocktails
Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.
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Unsmart interfaces
From automotive to interiors, manufacturers are reverting to simple and tactile controls.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Democratizing creAItivity
Will AI excel or hinder human creativity?
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Cannes Lions 2025: The Age of Experiences
Brands aim to exceed expectations, propelling the experience age to new frontiers
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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From Queries to Conversations: How AI Chatbots Are Redefining Search
From Generative AI to LLMs, here’s how today’s search tools are evolving and why it matters.
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Automating Marketing Operations with AI
How VML MAP transformed Marketing Operations using Agentic AI
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