The 2025 Cannes Lions Creativity Rankings have been released, recognizing the most awarded companies, agencies, and brands in global creativity. VML ranked No. 4 among global networks, reflecting the strength of its human-first creative philosophy across markets and disciplines.
VML delivered strong performances across all major regions, ranking No. 2 in both the North America and Pacific categories, No. 3 in MENA, No. 4 in Latin America, No. 6 in Europe, and No. 10 in Asia.
Key network and regional rankings
- Global network: VML — No. 4
- Holding Company of the Year: WPP — No. 1 Creative Company
- Regional Network — Asia: VML — No. 10
- Regional Network — Pacific: VML — No. 2
- Regional Network — Europe: VML — No. 6
- Regional Network — MENA: VML — No. 3
- Regional Network — Latin America: VML — No. 4
- Regional Network — North America: VML — No. 2
Agency rankings
- Agency (global list): VML New York — No. 7
- Agency — Experience track: VML New York — No. 2
- Agency — Classic track: VML Prague — No. 3
Agencies by region
- Asia: VML Mumbai — No. 19
- Europe: VML Paris — No. 11; VML Prague — No. 13
- Latin America: VML São Paulo — No. 12; VML Montevideo (Uruguay) — No. 19
- MENA: VML Dubai (UAE) — No. 5; VML Riyadh (Saudi Arabia) — No. 6; VML Casablanca (Morocco) — No. 13; VML Amman (Jordan) — No. 17
- North America: VML New York — No. 2; VML Kansas City — No. 17; VML Dallas — No. 19
- Pacific: VML Sydney — No. 3
Agencies by country
- Argentina: VML Buenos Aires — No. 2
- Australia: VML Sydney — No. 2
- Brazil: VML São Paulo — No. 8
- Canada: VML Toronto — No. 5
- France: VML Paris — No. 4
- Germany: Scholz & Friends Berlin — No. 2; Scholz & Friends Hamburg — No. 7
- India: VML Mumbai — No. 10
- Spain: VML Madrid — No. 6
- United Arab Emirates: VML Dubai — No. 3
- United States: VML New York — No. 2
Agencies by city
- Dubai: VML — No. 3
- New York: VML — No. 1
- Paris: VML — No. 4
- São Paulo: VML — No. 8
- Sydney: VML — No. 2
On the client side, several of VML’s long-standing brand partners earned recognition among the Top 20 Brands list, including AXA (No. 1), IKEA (No. 10), Coca-Cola (No. 14), and OREO (No. 15)—brands that continue to leverage creativity to drive meaningful connections with people worldwide.
WPP, VML’s parent company, was once again named Holding Company of the Year, continuing its position as the world’s leading creative organization.
Across continents and categories, these rankings reflect how VML’s human-first creative philosophy continues to guide breakthrough ideas that move people and business forward.
For the full list of VML Network wins and detailed breakdowns from Cannes 2025, click here.
