Hear Gear

'The Sound of a Smile’ is a brand campaigned designed to take advantage of Colgate’s sponsorship of AFL and courageously, there wasn’t a single tube of toothpaste in sight.

We featured QAFLW athlete Jamie Howell and Brisbane’s Yeronga Devils. Telling Jamie’s inspiring story as a deaf athlete and her journey with her team – highlighting the difficulty she experienced becoming ‘deaf’ on the field every time she put her protective head gear on (as it placed pressure on her cochlear implant).

Hear Gear is the first headgear designed specifically for Deaf athletes. Traditional headgear uses soundproof padding to protect the wearer.

But Hear Gear uses a new mould with specially designed material that channels sond waves directly into the implants microphone, while still protecting the wearer. Since the placement of each implant is unique to the individual, Hear Gear can be designed to accomodate a variety of positions.

Hear Gear evens the playing field across all contact sports. Ensuring not just AFL players, but an entire nation of athletes can smile strong.