Unfold Happiness
Redefine Unfold Happiness
My Variety Father
Being thankful to family inspires updating old appliances
Challenge
Elders in Taiwan are notoriously frugal, and home appliances such as a refrigerator or television are not replaced until they are entirely unusable.
Inspiration
E-Life Mall inspires everyone to cherish relationships between family members. When people want to express their appreciation for family, a home appliance can become a gift.
Idea
We created a brand video that tells the story of relationship between a single dad and his daughter to inspire consumers to action.
Growth
The video received over three million views and appeared in over 20 major media outlets around the country.
