Everyone listens to music while mopping ("Trapear" in Spanish), so mixing it with the most listened-to music genre in Mexico by GenZ, Trap music, the Latin American floor cleaner released a limited edition bottle that drove users to a music album, 100% made with songs by a Trap Artist, Dixon Versatil, to highlight the attributes of the product and situations related to mopping.
Trap to Mop
The first floor cleaner in the world launched through a music album
Cliente
- Colgate-Palmolive
Ufficio
- Mexico
Fabuloso, showed that mopping can be fun for everyone. Especially for those who find it boring the most

Maricarmen Violante Senderos
LATAM Home Care Brand Innovation - Colgate-Palmolive

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Premi
2022 Ojo de Iberoamérica
Design and SFX
Silver
2022 Ojo de Iberoamérica
Jingle
Silver
2022 Círculo Creativo de México
Audio Craft
Silver
2022 Círculo Creativo de México
Media
Media
2022 Círculo Creativo de México
Radio
Silver
2022 Círculo Creativo de México
Audio
Silver
2022 Festival of Media Latam
Best Engagement Strategy
Silver