Fabuloso, showed that mopping can be fun for everyone. Especially for those who find it boring the most

Everyone listens to music while mopping ("Trapear" in Spanish), so mixing it with the most listened-to music genre in Mexico by GenZ, Trap music, the Latin American floor cleaner released a limited edition bottle that drove users to a music album, 100% made with songs by a Trap Artist, Dixon Versatil, to highlight the attributes of the product and situations related to mopping.

Fabuloso trap para trapear 1080p
It was deeply people-centered: a trending music genre called Trap 🎵 + younger people mopping at home known as Trapear 🧹, aimed to incremental target audiences beyond the traditional housewives. We are incredibly grateful to be part of a company that allows us to experiment, gives us agility and empowerment, and listens to everyone.

Maricarmen Violante Senderos

LATAM Home Care Brand Innovation - Colgate-Palmolive

Board Trap 5

Premi

2022 Ojo de Iberoamérica

2022 Ojo de Iberoamérica

Design and SFX


Silver

2022 Ojo de Iberoamérica

2022 Ojo de Iberoamérica

Jingle


Silver

2022 Círculo Creativo de México

2022 Círculo Creativo de México

Audio Craft


Silver

2022 Círculo Creativo de México

2022 Círculo Creativo de México

Media


Media

2022 Círculo Creativo de México

2022 Círculo Creativo de México

Radio


Silver

2022 Círculo Creativo de México

2022 Círculo Creativo de México

Audio


Silver

2022 Festival of Media Latam

2022 Festival of Media Latam

Best Engagement Strategy


Silver