VML is a leading Mobile App provider, powered by its specialist app operation to support a market projected to hit $781.7BN by 2029. Driven by the desire to transform the future, we bring to life our clients' visions through our market experience, innovative solutions and highly flexible platform; delivering unparalleled service excellence.

Mobile commerce now accounts for 42% of online sales (The Future Shopper 2025), up six percentage points from the previous year. Yet three in five consumers globally still feel underwhelmed by the mobile experience, and a similar share say they prefer mobile apps over mobile web. For brands and retailers ready to close this gap with a focused app engagement strategy, the rewards can be both immediate and long-lasting. Today, VML can help accelerate and maximize your growth with a free App Audit or consultation.

Apps offer clients a ready solution for:

  • Driving new channel growth and enhancing customer engagement
  • Boosting customer loyalty and revenue through personalized experiences
  • Providing seamless omnichannel experiences
  • Creating a crucial competitive advantage with unique features
  • Delivering innovative, captivating app experiences

Complimentary App Offer

Digital rendering of a phone with apps surrounding it on a blue background

Apps also offer clear advantages over Mobile Web:

Apps have a higher conversion rate than mobile websites. Enhanced experiences (e.g. leveraging camera, GPS, Wallets and Compass) and streamlined checkouts drive more users from browsing to purchase.

Apps offer an enhanced browsing experience and intuitive navigation. Fluid functionality across search, listings, filters, and product pages surpasses the web.

Apps aren't limited by browser capabilities, enabling native interactions. Defined Human Interface Guides help create a more engaging user experience.

Apps facilitate direct connections with users, like Push Messaging. And the app doesn’t need to be open to receive these.

Apps offer better performance than mobile web, minimizing lag. Accelerators address performance issues often found in web browsers.

Apps create faster, better checkout experiences. Integration with Apple & Google Wallet simplifies payments and increases conversion rates.

Apps enable users to save preferences for streamlined experiences. Data collected helps brands to learn more about users and to tailor content accordingly.
57% of shoppers globally prefer mobile apps over a mobile web experience.

The Future Shopper 2025

How VML can help clients:

Flowchart of steps explaining how VML Apps can benefit clients

The VML App Platform

A set of accelerators and services that help kick-start development and deliver instant value for clients. None are mandatory; most can be supplemented as usage grows and requirements mature across the wider integrated landscape.

iOS/Android Frameworks Icon

iOS/Android Frameworks

iOS & Android frameworks containing lots of core capability and functionality such as forms, networking, monitoring and storage. They are ever evolving and always in development.

QA App/Environment Switch Icon

QA App/Environment Switch

QA App Solutions to enable simple and widespread installation without the need for 3rd party tools and acceptance. Combined with environment switching capability.

Config Management Icon

Config Management

Configuration management tools and services that provide a rich set of capability specifically designed and built to be used by mobile apps.

Push Messaging Icon

Push Messaging

Push management tool offering unlimited message sending with sophisticated segmentation, scheduling and reporting features.

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Content Solution

Simple bespoke content solution that can be customized as we define the content spots and modules to be used in the App.

Why VML?

  • A VML developed app is downloaded every 5 seconds.
  • VML developers have published over 60+ Retail Apps, generating $7+ Billion in sales to date.
  • The VML Push Platform supports over 30 million Push Messages per month.
  • 1 in 4 iPhones have a VML app installed in App Stores our clients submit to VML’s specialist app operation started in 2006 via NN4M. 

Today, we have 250+ mobile experts across the organization, working out of Kansas City, New York, Denver, London, Manchester and Edinburgh, with further offices in Poland, Hungary and Portugal. We have developed apps for a breadth of brands, developing commerce, loyalty, and engagement apps for clients including:

VML Apps Clients

Want to learn more about VML's app offering?

Chris Weathers, VP Technology

Chris Weathers

Managing Director Technology

profile picture of Sam Suder App Client Director VML Enterprise Solutions, Mobile Commerce

Sam Suder

Group Client Director

Erik Haines, Managing Director Technology

Erik Haines

Managing Director Technology

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