Brand Experience (BX) is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX Offerings

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Advertising

We craft marketing communications that transform audience insights into powerful brand-to-shelf strategies. By building awareness and influencing attitudes, we shift interest into action; driving consumer demand and measurable business outcomes.

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Brand Strategy & Design

Crafting enduring brand positioning and distinctive visual identities that build long-term mental availability while capturing immediate market opportunities. Our strategic approach ensures your brand delivers consistent value to buyers today and tomorrow, with powerful foundations and identity at its core.

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Social & Influencer

Leveraging social media platforms to connect with audiences, build brand consideration, create engagement, and drive measurable actions. Our strategies transform social presence into tangible business results, from increased awareness to leads and sales.

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Sports, Experiential & Entertainment

End-to-end solutions spanning sports, experiential and entertainment, from proprietary tools to strategy, creative and production. We identify and maximize partnerships while creating unforgettable experiences that drive meaningful brand connections.

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Content Marketing

Creating and distributing valuable, relevant content that informs and engages target audiences. We build relationships and trust by providing useful information through owned channels, driving profitable customer action beyond traditional sales messaging.

Multicultural Marketing VML com BX

Multicultural Marketing

Multicultural Marketing is an end-to-end solution designed to unlock value with multicultural audiences through a business-first, audience centric approach. This offering leverages a powerful combination of strategic insights, creative innovation, and performance measurement to drive authentic engagement and sustainable business and brand growth.

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Brand Experience Ons werk

Coca-Cola
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Thanks for Coke-Creating

Embracing local culture and creativity through iconic branding
Lees case study
000 Coca Cola Murals
BIC Brazil
Is onderscheiden

The Shakespeare's BIC

Rewriting a timeless classic with an iconic pen
Lees case study
BIC Shakespeare 3
Wendy's
Is onderscheiden

Frosty Fix

Wendy's Frosty delivers a quick fix for broken ice cream machines
Lees case study
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Mondelēz International
Is onderscheiden

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
Lees case study
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The Foundation to Combat Antisemitism
Is onderscheiden

Timeout Against Hate

A unifying campaign that calls on sports fans to stand together against all forms of hate
Lees case study
A Timeout Against Hate

Brand Experience Inzichten

Kit Kat OOH
Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
Lees artikel
HERO Cannes Lions Terrace
Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
Lees artikel
AI poweredsearch SEO
Insight

Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt

Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.
Lees artikel
Obviously vml com hero 01
Insight

Creator Content That Over-Delivers

Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content
Lees artikel

Brand Experience Nieuws

A repeated pattern of The Drum and VML Logo in a line
Nieuws

VML Sustains Global Success in The Drum’s 2026 World Creative Rankings

Ranked No. 2 globally for the third year, VML remains a top creative agency as WPP secures the No. 1 holding company spot again
Lees artikel
Split image: Left side shows hands opening a rotisserie chicken package adorned with a colorful rooster design. Right side features a woman in a green dress, holding the same design over a cooked chicken on a table.
In de media

Turning a Sauce Sachet into Cultural Solution for Lotus's this Chinese New Year

VML Thailand bridged the gap between strict tradition and modern appetite with a brilliant, low-tech design solution: The Emperor’s Chicken Head Sauce Packet
Lees verder
Hills ad 4 RK
In de media

These 10 Brands Officially Got Gen Z’s Attention In 2025

In AdWeek, Hill’s Pet Nutrition took third place with their heartfelt “Because You’re Only Human” campaign, created by VML US
Lees verder
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Nieuws

The Drum Awards 2025 Recognizes VML’s Creativity, Digital, and Strategy

VML honored with 18 accolades at The Drum Awards Festival 2025, including nine Gold, one Silver, two Bronze, and six Shortlists
Lees artikel

Leadership Team