VML Enterprise Solutions unites all VML’s technology and data groups into a single operating unit designed to address complex business challenges through the agency’s combined consulting, customer experience (CX), commerce, and technology transformation practices.

More than 10,000 experts across 40-plus global offices contribute to VML Enterprise Solutions, meeting increasing market demand for applications of AI, technology-driven transformation, and operational efficiencies. The group integrates deep technology services while offering direct-to-client capabilities in consulting, engineering, data, scaled automation, and platform delivery.

The portfolio includes specialized service companies such as MAP, Proto, Diff, Corebiz, DTI, and more which extend its robust offerings. Additionally, VML Enterprise Solutions benefits from long-standing global partnerships with industry leaders like Adobe, Salesforce, Google, Microsoft, Braze, and MACH Alliance, ensuring best-in-class delivery.

Our Global Suite of Services

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Consulting

Advising companies on innovation, brand strategies, and advanced analytics to drive measurable business impact. This includes expertise in growth solutions, transformation consulting, and marketing effectiveness measurement.

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Customer Experience (CX)

Delivering end-to-end experience design and implementation services, including CRM, loyalty solutions, personalization at scale, and digital products that enhance customer engagement

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Commerce

Creating seamless omnichannel retail experiences across direct-to-consumer, B2B, and marketplace channels, supported by WPP's retail media and performance marketing capabilities.

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Technology Transformation

Modernizing legacy systems and implementing AI-driven operating models to unlock new capabilities and improve efficiency, leveraging proven methodologies to mitigate risk during transformation.

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Unlock Transformation

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When leaders need clear and simple solutions to the massive complexity of business transformation, VML has the answers with our new content series Unlock. Inspired by our work with some of the world’s top brands around our Enterprise Solutions pillars of Consulting, Commerce, CX and Tech Transformation, Unlock delivers key insights from our experts to navigate strategy, AI transformation, data readiness and more.

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Recognition

Industry analysts have acknowledged and rewarded VML’s uniquely positioned capabilities, further strengthened by our business solutions and best-in-class industry partnerships. View our accolades so far in 2025.

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Enterprise Solutions Ons werk

United Rentals
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Digital Toolbelt

Transforming how the construction industry works
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Ford

Integrating the Adobe Experience Cloud

A seamless and personalised experience for Ford customers across Europe
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Sainsbury's

Sainsbury’s Transformation

Delivering the world’s largest grocery eCommerce replatform
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Microsoft

Xbox Design Lab

Customizing Adobe Commerce to enable interactive, made-to-order commerce experiences globally
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KFC
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KFC

Transforming the online ordering experience
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Enterprise Solutions Inzichten

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Insight

Mastering Modernization for Enterprise AI Success

Our Unlock guide lays out the steps to close the gap between AI ambition and AI readiness to achieve digital transformation success
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Insight

Navigating the New World of Commerce With Data Clean Rooms

Our Unlock whitepaper reveals how to leverage data clean rooms and Amazon Marketing Cloud for secure, privacy-first marketing
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Insight

The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat

VML's REWIRE '26 playbook maps the disruptions redefining how B2B brands win
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Insight

Accelerate Your Digital Transformation With Salesforce Agentforce & VML

Our Unlock whitepaper delivers a strategy to capitalize on agentic AI and drive growth in an AI-enabled world
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Enterprise Solutions Nieuws

F100 2026 Cover
Nieuws

VML launches The Future 100 2026 Trend Report

Selling to a ‘Dysoptimism’ Generation: VML’s The Future 100: 2026 Lays out a New Brief For Brands
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Joe Petyan
Nieuws

VML UK Names Joe Petyan Chief Executive Officer

Joe most recently serving as WPP global client lead on both HSBC and Haleon
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Agency of the Year

VML named Integrated Agency of the Year 2025
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Nieuws

For Humans, By Humans

A mini-documentary series celebrating the people and stories behind VML's impactful campaigns
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Leadership Team