At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Ons werk
Cepia
The Partner-Exam
A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
Lees case study
Wendy's
Houston, We Have Beef
A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
Lees case study
Bulk Homme
Your Skin is Your Armor: A Modern Samurai Tale
Bulk Homme sees an opportunity to tell a uniquely different story about men's skincare
Lees case study
St. Joseph's Home
KOMMO®: The exercise system to train neuroplasticity
An innovative healthcare product designed to build neurological health and raise money for Multiple Sclerosis
Lees case study
The Coca-Cola Company
The Last Coke in the Desert
Reclaiming one of Mexico’s most popular expressions for the people who truly earn it
Lees case study
Ford
Born in a Ford
Celebrating the extraordinary stories of mothers and first responders during unexpected births
Lees case study
Avon
VML & Avon Skin Ad Boldly Redefines Media
Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
Lees case study
Lab Grown Leather Ltd
T-Rex Leather
The world’s first product made from lab-grown T-Rex Leather™
Lees case study
Volvo
Crash Data Testimonies
Survivors and data-driven cars co-narrate crashes to prove Volvo safety
Lees case study
STC
Speak My Language
A game-changing tool designed to level the playing field for gamers with autism.
Lees case study
The Coca-Cola Company
Chicken Screams for Coke
A playful, sound-led activation becomes Japan’s new cue to pair chicken dishes with Coca-Cola
Lees case study
KitKat
Commuter Camo
Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
Lees case study
Little Caesars
Doorman Codes
Turning doormen’s cravings into Little Caesars deliveries
Lees case study