At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Ensueño

Abuela Tag Reader

Using Abuela's Wisdom to Decode Confusing Laundry Symbols
Lees case study
Abuela Tag Reader
Cepia

The Partner-Exam

A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
Lees case study
The Partner Exam Hero
Wendy's

Houston, We Have Beef

A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
Lees case study
Houston We Have Beef Hero
Bulk Homme

Your Skin is Your Armor: A Modern Samurai Tale

Bulk Homme sees an opportunity to tell a uniquely different story about men's skincare
Lees case study
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Two women doing excercise
St. Joseph's Home

KOMMO®: The exercise system to train neuroplasticity

An innovative healthcare product designed to build neurological health and raise money for Multiple Sclerosis
Lees case study
The Last Coke in the Desert image campaign VML
The Coca-Cola Company

The Last Coke in the Desert

Reclaiming one of Mexico’s most popular expressions for the people who truly earn it
Lees case study
A woman with long braided hair sits on a black leather couch in a warmly lit living room. She is wearing a green sweater and blue pants, with her hands clasped together in front of her. The background features large windows with natural light streaming in, showcasing trees outside.
Ford

Born in a Ford

Celebrating the extraordinary stories of mothers and first responders during unexpected births
Lees case study
Meno Skin
Avon

VML & Avon Skin Ad Boldly Redefines Media

Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
Lees case study
trex leather bag
Lab Grown Leather Ltd

T-Rex Leather

The world’s first product made from lab-grown T-Rex Leather™
Lees case study
living on the street means dying on the street
L'Armée du Salut

Birthday

Living on the streets means dying on the streets
Lees case study
Volvo data crash
Volvo

Crash Data Testimonies

Survivors and data-driven cars co-narrate crashes to prove Volvo safety
Lees case study
Stc Speak My Language
STC
Is onderscheiden

Speak My Language

A game-changing tool designed to level the playing field for gamers with autism.
Lees case study
A rubber chicken screaming next to a person holding their phone
The Coca-Cola Company

Chicken Screams for Coke

A playful, sound-led activation becomes Japan’s new cue to pair chicken dishes with Coca-Cola
Lees case study
KitKat Commuter Camo Hoodie
KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
Lees case study
imagen campaña Doorman codes Little Caesars x VML
Little Caesars

Doorman Codes

Turning doormen’s cravings into Little Caesars deliveries
Lees case study