Intelligence

The global futures and trend intelligence unit.

Contact

McDonald's announce Godzilla x Sanrio Social City Meal US Community

insight

Kawaii kaiju

1 / 4

Four Gen Z adults in casual clothing sit side by side outdoors in late afternoon light. They are smiling, conversing, and holding beer bottles, framed by string lights and pine trees in the background.

insight

Gen Z's nowism

2 / 4

Diptyque introduced a Water Counter at its London Maison on New Bond Street. Courtesy of Diptyque

insight

Haute hydration

3 / 4

insight

The Future 100: 2026

4 / 4

Lenovo at CES

Tech

Oura Ring

Lifestyle & Culture

016 ak0 6850 0912 nike bill ntl web

Retail & Commerce

Submersive Rendering 1 credit Lua Brice courtesy of Submersive

Wellness & Beauty

Courtesy of Feast Events

Food & Drink

1st October 2023. Herceg Novi. Montenegro. The Ultra Swim 33.3. Day 3.Photo Photo - Lloyd Images

Travel & Hospitality

Building Trust at Scale panel at WPP rooftop

Q&A

WEB 01 Lego Smart Bricks

Round-ups

F100 2026 Cover final

Trend Reports

Intelligence Work, News and Insights

McDonald's announce Godzilla x Sanrio Social City Meal US Community

Kawaii kaiju

Diptyque introduced a Water Counter at its London Maison on New Bond Street. Courtesy of Diptyque

Haute hydration

Four Gen Z adults in casual clothing sit side by side outdoors in late afternoon light. They are smiling, conversing, and holding beer bottles, framed by string lights and pine trees in the background.

Gen Z's nowism

Jo Malone Veggies Collection

Grounded luxury

Courtesy of Furtenbach Adventures

High-friction travel

A woman stands in a darkened digital gallery interacting with a digital image of orange toadstool mushrooms on a black screen.

Next-wave immersive art

Tourists are photographing and looking at Eurasian griffon vulture (Gyps fulvus) around the village of Rémuzat (Drôme, France).

Rewilding tourism

Photography by Min An. Courtesy of Pexels

Happiness economy

A blurry, motion-effect photo of a person stretching outdoors against a bright blue sky. They are standing on one leg and holding their other foot behind them to stretch their quadricep, with the sea visible on the horizon in the background.

Five wellness trends to watch

A rooftop terrace featuring a square swimming pool with checkered tiling. The pool deck is made of matching brown and beige square tiles, furnished with a wooden side table, a lounge chair, and sun loungers. In the background, green trees meet the blue ocean under a clear sky.

Safe haven travel

Don’t Be Shy, Say Hello

VML office map

Contact Us About Us