Consumers won't put up with a shopping experience or a checkout that fails to live up to expectation. And neither should they...
With a few simple tweaks, online retailers and brands can prevent their acquisition spend going to waste with a poor online experience, and ensure that they maximize conversion on their sites and apps across all devices.
Drawing on the latest independent consumer research, this new report explains why friction-free experiences are non-negotiable in converting your hard-earned website visitors, why checkout is the key battleground - and how to win!
