Good Grows: VML Day of Service Turns Global Action into Local Impact
More than 26,000 VML employees in 55+ markets unite for the advertising industry's largest synchronized corporate impact day, supporting 150+ nonprofits and local communities
Putting inclusive design at the heart of your brand
A look at how progressive companies are using technology to improve the customer experience for consumers living with disabilities.
There are an estimated 1 billion people, or 15 % of the world’s population, living with disabilities. Given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the “inclusion revolution” by means of ad campaigns, social content and CSI initiatives. While this helps normalise disability, very few organisations are engaged in evolving their products or business strategy with inclusivity in mind.
