Introducing For Humans, By Humans—a series inspired by VML’s Human First creative philosophy, blending empathy, creativity, and the technology that makes human-centered ideas a reality.
A mini-documentary series celebrating the people and stories behind VML's impactful campaigns
Rewards Bag
Episode 1:
A bag that saves money—and the planet. 🌍
The Rewards Bag from VML Uruguay and Ta-Ta turns forgetfulness into opportunity with data-driven personalization—unlocking tailored discounts in a reusable design that rewards both shoppers and the environment.
SupportBelt
Episode 2:
Innovation with heart. ❤️
Ford’s SupportBelt is the first seat belt accessory engineered specifically for mastectomy patients—combining human insight, advanced safety innovation, and sustainable materials. This Human First idea, powered by thoughtful design and technology, truly protects people when they need it most.
Sound Sites
Episode 4:
VML and the Tennessee Dept. of Tourist Development are rewriting what vacation planning means for blind communities. 🎶
Through Sound Sites, an industry-first campaign, Tennessee’s songwriters transform alt-text into lyrical storytelling, enhancing accessible travel for visually impaired visitors.
Group Therapy
Episode 5:
Sharing truly is therapeutic. 🎬
Take a behind-the-scenes look at how VML and AXA brought Group Therapy to life, using human insight and cutting-edge production to create a film that’s truly For Humans, By Humans.
Krabby Patty
Episode 6:
Nostalgia is a powerful marketing tool. 🍔
By tapping into the collective love for SpongeBob SquarePants, Wendy’s and VML showed how human-centered ideas, clever branding, and a touch of whimsy can transform the ordinary into the extraordinary.
The Hidden Eye Test
Episode 7:
In Australia, 26% of adults haven’t had an eye test in two years, and 13% have never seen an optometrist. Enter "The Hidden Eye Test"—a groundbreaking campaign by VML Australia and 1001 Optometry. 👓
Inspired by the insight that most eye tests focus on what you can’t see, we created a world-first innovation that reveals vision issues in real-time.
This episode of For Humans, By Humans dives into how creativity, empathy, and technology came together to tackle Australia’s eye health crisis. Watch now to see how we’re helping Australians see the world more clearly.
PainVisible
Episode 8:
Pain is universal, but the tools to measure it haven’t always been equitable—until now.
In partnership with Aritium and WideLabs, VML Health helped bring PainVisible to life. This groundbreaking innovation uses thermal imaging to objectively measure pain in real-time, ensuring that no one’s pain goes unheard, unmeasured, or unaddressed.
This episode of For Humans, By Humans dives into how empathy, creativity, and technology came together to solve one of healthcare’s most pressing challenges. Watch now to learn more.
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