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Fellini Forward
The first short film using AI to bring Fellini’s creative genius back to life.
Challenge
Transform the role of Campari in cinema from ordinary sponsor to innovative game changer.
Inspiration
2020 was not only the 160th anniversary of Campari – it would have been Federico Fellini’s 100th birthday. Fellini’s partnership with Campari goes back to 1984 when Fellini, normally not interested in shooting for brands, made an exception and worked on a commercial for Campari. Fellini’s centennial birthday gave us the chance to create a new piece of work, paying tribute to one of the most important directors of all time and continuing Campari’s legacy of creativity and support for the arts.
Idea
Campari’s ‘Fellini Forward’ is a one-of-a-kind documentary and the first short film using Artificial Intelligence to bring the creative genius of Federico Fellini back to life.
Growth
The film is available on Amazon Prime and has captured major press around the world, including in Elle and Vanity Fair – aiming inspire inspiring future generations of young filmmakers
