Imagine receiving a personal invite to embark on an adventure at sea, not from just anyone, but from pop icon Jennifer Lopez herself. VML and Virgin Voyages made this a virtual reality with "Jen AI" – a groundbreaking campaign that merges AI innovation with the glitz of celebrity, redefining the way we think about travel invitations. Dive into the case study that showcases how technology and star power can create waves in the travel industry.
Jen AI
Set sail with star-power: "Jen AI" transforms Virgin Voyages invites with a JLo twist
Klant
- Virgin Voyages
Onze kantoren
- United States
Creatively, we love that this makes you laugh and will keep you engaged from the beginning to the end of the film when you send the invites featuring Jen AI to all your friends.
Nathan Rosenberg
Chief Brand Officer, Virgin Voyages
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