At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Ons werk
Solar360
Launching a Market-Leading Venture
Turning market insight into solar leadership
Lees case study
Intralot - MDJS
The bet only a Moroccan brand can take
Let’s Play it like in 1986 and win. The brand manifesto to make people dream again.
Lees case study
Leggo's
Leggo's - It's How We Do Italian
Breaking the rules of classic Italian cuisine
Lees case study
Danone
Danone, accelerating new marketing at scale
The challenge of delivering integrated brand communications at scale.
Lees case study
United States Marine Corps
Battle to Belong
The Marines Bring the Battle to Connected Loneliness of Gen Z
Lees case study
Vodafone
Team Of Us - Everyone In
We all play a role in supporting the Irish rugby team. Everyone's in!
Lees case study
Folk VML
Female Tribes
The largest global study on modern women, brought to Ireland for the first time
Lees case study
safefood
It takes a hero to be the bad guy
Parents occupy duel roles – sometimes they’re heroes to their kids, other times…
Lees case study
Brennans Bread
Born and Bread
Reminding consumers the simple pleasure a slice of Brennans Family Pan can bring
Lees case study