At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Solar360

Launching a Market-Leading Venture

Turning market insight into solar leadership
Lees case study
Solar360 2
LUMA
Is onderscheiden

HER Board

Transforming Domestic Violence Support in Australia
Lees case study
Top Panel
Grandvalira
Is onderscheiden

Infinite Winter

Grandvalira, the biggest ski resort in Southern Europe.
Lees case study
GV craft direccionarte copo 2
Intralot - MDJS

The bet only a Moroccan brand can take

Let’s Play it like in 1986 and win. The brand manifesto to make people dream again.
Lees case study
Board CS 86 WT Casablanca TAXI 2
How we do Italian 2
Leggo's

Leggo's - It's How We Do Italian

Breaking the rules of classic Italian cuisine
Lees case study
114907 56
VisitCanberra

VisitCanberra

There's More Than They're Telling Us
Lees case study
Danone Hero
Danone

Danone, accelerating new marketing at scale

The challenge of delivering integrated brand communications at scale.
Lees case study
Synergy Poster BLOG 6
Synergy

Synergy

Tomorrow Can't Wait
Lees case study
Shutterstock 631086410
Kärcher

Customer Care for Kärcher

Improving CX in e-commerce
Lees case study
MARINES Graduation Ceremony 2320 R1
United States Marine Corps

Battle to Belong

The Marines Bring the Battle to Connected Loneliness of Gen Z
Lees case study
1 Vodafone Everyone In v2 JWT FOLK
Vodafone
Is onderscheiden

Team Of Us - Everyone In

We all play a role in supporting the Irish rugby team. Everyone's in!
Lees case study
2 Female Tribes JWT FOLK
Folk VML

Female Tribes

The largest global study on modern women, brought to Ireland for the first time
Lees case study
4 Safefood It Takes A Hero JWT FOLK
safefood

It takes a hero to be the bad guy

Parents occupy duel roles – sometimes they’re heroes to their kids, other times…
Lees case study
5 An Post for your world JWT FOLK
An Post

For Your World

Repositioning one of Irelands most iconic brands
Lees case study
6 Brennans 2 Bread Website Update JWT FOLK
Brennans Bread

Born and Bread

Reminding consumers the simple pleasure a slice of Brennans Family Pan can bring
Lees case study