VML New York has been crowned Agency of the Year at The One Show 2026, solidifying its position as a global leader in creative excellence. This accolade comes as the agency celebrates an extraordinary haul of 120 awards, including 4 coveted Best of Discipline honors, 10 Gold Pencils, 20 Silver Pencils, 28 Bronze Pencils, and 58 Merits.
The Best of Discipline awards recognize the highest level of creative excellence within a specific category, honoring work that pushes boundaries in craft, innovation, and impact. VML’s recognition in this category highlights the agency’s ability to deliver standout work across disciplines that resonates with audiences on a global scale.
Adding to the celebration, Vaseline, one of VML’s standout clients, was named Brand of the Year at the event.
The One Show, organized annually by The One Club for Creativity, is one of the most prestigious global competitions celebrating excellence in advertising and design. This year’s competition saw over 20,000 submissions from 69 countries, making VML’s achievements all the more remarkable.
"Preserved Promos" by VML New York for Ziploc
"Phone Break" by VML Czechia for KitKat
"Name this OREO" by VML New York for Mondelēz International / OREO
"PainVisible" by VML Madrid & New York for Aritium
"The Shakespeare's BIC" by VML São Paulo for BIC
"Friedreich & I" by VML Spain for Biogen
"SubReddit Hunt" by VML Dallas for the U.S. Navy
"The Hidden Eye Test" by VML Sydney for 1001 Optometry
"GOATS GOT BAG" by Scholz & Friends (a VML company) for GOT BAG
"Bad Luck Reverser" by VML New York for Refisal
"Sound Sites" by VML Kansas City for the Tennessee Department of Tourist Development
"The Rewards Bag" by VML Montevideo for TA-TA
"Don't Stop Motion" by VML Santiago for Gobierno de Chile
"Vaseline Heritage Day" by VML Johannesburg for Vaseline
"Buzzcodes" by VML Canada for Volkswagen
"Kleenex Score" by VML New York for Kleenex
"IWC Ingenieur. Form und Technik." by Scholz & Friends (a VML company) for IWC Schaffhausen
"Glassphemy" by VML London for Diageo
"The Kolhapuri" by VML Mumbai for Kalapuri
"Living Fabric" by VML Bogota for Universidad De Los Andes & Atratus
"Game Guardian" by VML Argentina for Movistar
"After Class Refresh" by VML Ogilvy Japan for Fanta
"The Most Brilliant Failure." by Scholz & Friends (a VML company) for IWC Schaffhausen
"Seat with a View" by VML Riyadh for flynas
"Coca-Cola Classic" by VML New York, São Paulo, Kansas City & Paris for The Coca-Cola Company
"Health Tracker" by VML Buenos Aires for Elea Labs
"Irmela vs. Nazis" by Scholz & Friends (a VML company) for toom DIY market
"Tiroler Festspiele Brand Design" by Scholz & Friends (a VML company) for Tiroler Festspiele
"All Body Billboards" by VML Argentina for Dove
"Dalah's Spoiler Billboard" by VML Thailand for Netflix
"Dancing Washers" by VML Mexico City for Whirlpool
"KitKat Break Bar" by VML Philippines for KitKat/Nestle
"Not Every Smile Starts as a Smile" by VML France for Colgate
"SO-SO Spins Tokyo" by VML Ogilvy Japan for BOSS
"Speak My Language" by VML Riyadh for stc
