Coke Holi
For Holi, India’s festival of colours, Coca-Cola did the unthinkable by letting people colour their Coke – turning its iconic red into white.
The Kolhapuri
A handcrafted book created by artisans to reclaim the story and legacy of Kolhapuri craftsmanship
- Office
- India
- Client
- Kalapuri Private Limited
A book handcrafted just like the footwear, created to educate and engage.
Surrounding Prada’s 2025 Milan Fashion Show where models took to the ramp in footwear resembling Kolhapuri sandals, Kalapuri, a collective of artisans, responded by creating The Kolhapuri.
It was sent as an invitation to Prada’s designers to visit their city, and served as a thoughtful gesture, offering a deeper insight into the legacy its keepers. The book chronicled the thousand-year-old journey of the craft, telling its story from the perspective of the real artisans and their families.
Disclaimer: Kalapuri does not claim the credit for the outcome, but the goal of this initiative was to spark conversation and bring designers closer to the Kolhapuri artisans, building awareness for their craft locally, as well as internationally.
“Luxury brands frequently draw inspiration from traditional crafts without fully understanding the heritage or crediting the makers. But recognition begins with awareness and proximity to the craft and its creators. The Kolhapuri serves as a permanent cultural record of the Kolhapuri craft, documenting its history, techniques, representing the artisans and their families who sustain it.”
