Based on our latest research, Trailblazers of Tomorrow looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
Planning for the future is vital, so knowing who Generation Alpha is, how they think, and how they shop is key to a future-proofed strategy. Knowing what channels they’ll use is essential too.
With this in mind, it’s important to recognise social commerce as a powerful route to market. Whether you're looking to refine your social media strategy, seeking to tap into new sales channels, or keen to understand the latest trends, this report will equip you with valuable insights and recommendations, to navigate the dynamic world of social commerce and deliver a step change in online transactions for our future shoppers.
Trailblazers of Tomorrow draws comparisons between over 2000 6-16-year-olds (Gen Alpha) and 2000 general consumers across the UK and the same number in the US, with respondents’ ages ranging from 17-55 plus, highlighting key trends and patterns. It uncovers key insights into how different generations interact with social media, their shopping habits, and their attitudes towards influencers and brand values, as well as their future expectations and concerns.
