Halloween Bug Out

America’s obsession with Halloween spider decor reflects a mix of tradition, creativity, and community pride. Families drive through neighborhoods to admire elaborate haunted displays, while social media amplifies the spectacle, turning local efforts into viral sensations. What started as simple decoration has evolved into a shared experience and a cultural phenomenon.

STEM decided to take over the largest spider infestation of the year: Halloween. With millions of spider decorations creeping into American neighborhoods, STEM turned every fake spider into a real offer. Using innovative camera technology, they transformed spider decorations into exclusive discounts on STEM Spider Killer. By leveraging people’s phone cameras, STEM created a seamless and engaging way to educate consumers about why targeted solutions are necessary for dealing with real spiders—all while having fun with the season’s spooky theme.