At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Ons werk
Wendy's
Wendy’s x SpongeBob: The Krabby Patty Kollab
Celebrating SpongeBob’s 25th anniversary with gamification, loyalty rewards, and Bikini Bottom fun
Lees case study
Kimberly Clark
Pack In More Fun
Helping parents pack smarter and shop digitally for stress-free family vacations
Lees case study
Mondelēz International
OREO Halloween
Transforming OREO cookies into a month-long Halloween tradition of mess-free carving fun
Lees case study
Mondelēz International
Chips Ahoy! Scanwich
A fun and interactive campaign that turned ice cream into savings and bespoke creations
Lees case study
Clarks
Clarks – Addressing Complex Legacy Tech Issues with MACH to Deliver Operational Excellence
Clarks faced significant challenges due to their outdated, overly customized monolithic platform
Lees case study
Coca-Cola
The Heroes
The first interactive, story-building, superhero experience in a can
Lees case study
Virgin Voyages
Jen AI
Set sail with star-power: "Jen AI" transforms Virgin Voyages invites with a JLo twist
Lees case study
Tennessee Dept. of Tourist Development
Laugh Tracker
A wearable that scientifically proves kids have fun on vacation in Tennessee
Lees case study
Nestlé
Breaks For Good
KitKat breaks are good for you – and now for the environment too
Lees case study
Mata
Mata 2040
VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.
Lees case study
KitKat
Commuter Camo
Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
Lees case study
Little Caesars
Doorman Codes
Turning doormen’s cravings into Little Caesars deliveries
Lees case study