At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Wendy's

Wendy’s x SpongeBob: The Krabby Patty Kollab

Celebrating SpongeBob’s 25th anniversary with gamification, loyalty rewards, and Bikini Bottom fun
Lees case study
Wendys Krabby Patty Hero
Kimberly Clark

Pack In More Fun

Helping parents pack smarter and shop digitally for stress-free family vacations
Lees case study
Pack In More Fun
Mondelēz International

OREO Halloween

Transforming OREO cookies into a month-long Halloween tradition of mess-free carving fun
Lees case study
OREO Halloween
Mondelēz International

Chips Ahoy! Scanwich

A fun and interactive campaign that turned ice cream into savings and bespoke creations
Lees case study
Scanwich
Clarks Mens Shoes
Clarks
Is onderscheiden

Clarks – Addressing Complex Legacy Tech Issues with MACH to Deliver Operational Excellence

Clarks faced significant challenges due to their outdated, overly customized monolithic platform
Lees case study
Coke Marvel New
Coca-Cola

The Heroes

The first interactive, story-building, superhero experience in a can
Lees case study
The Art of Sex Ed
Durex
Is onderscheiden

The Art of Sex Ed

Art that teaches about sex education
Lees case study
Jen AI 490
Virgin Voyages

Jen AI

Set sail with star-power: "Jen AI" transforms Virgin Voyages invites with a JLo twist
Lees case study
Laugh Tracker 16x9 1
Tennessee Dept. of Tourist Development
Is onderscheiden

Laugh Tracker

A wearable that scientifically proves kids have fun on vacation in Tennessee
Lees case study
Fitchix WT 1
Honest Eggs Co.
Is onderscheiden

FitChix

Changing the egg industry one step at a time
Lees case study
Girl and guy sitting in a recycled plastic bench - an initiative by KitKat India towards commitment
Nestlé

Breaks For Good

KitKat breaks are good for you – and now for the environment too
Lees case study
Dove Boobs
Unilever

Dove Real TLC

Dove Breast Cancer Awareness
Lees case study
Mata2040
Mata

Mata 2040

VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.
Lees case study
KitKat Commuter Camo Hoodie
KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
Lees case study
imagen campaña Doorman codes Little Caesars x VML
Little Caesars

Doorman Codes

Turning doormen’s cravings into Little Caesars deliveries
Lees case study