As Executive Director of Channel Activation, Brian leads this integrated VML team to leverage VML capability and expertise across media, social, search, mobile and emerging media. This team is designed to bring clarity from digital chaos and understand a client’s best opportunities across a brand’s digital ecosystem to engage for impact — and continue to measure, build and optimize the client’s brand and business.
Brian joined VML in 1999 and helped lead one of the first major online media campaigns. His portfolio of past and present client partners includes BP/Castrol, Dell, Ernst & Young, Gatorade, H&R Block, Hallmark, HSBC, Intuit, Revlon, Southwest Airlines, State Farm Insurance, Warner Bros. and Western Union.
Brian has a passion for planning and strategy. He loves the pursuit of the big idea, and he finds it ironic that the faster technology moves, the less time people think they have.
Brian is a graduate of the University of Missouri School of Journalism.
Away from the office, he spends most of his time with his wife and children . Occasionally Brian scares fish and fishermen alike with his rudimentary fly-fishing skills.