Wunderman Thompson is extending our already close relationship with Adobe to include Workfront's work management capabilities, creating a "marketing system of record" that will help brands and businesses optimise the end to end creative production process, from brand strategy through to campaign execution.
Accelerating Growth with Workfront
Transforming the future of work
Adobe Workfront helps people, teams and companies get things done, improving efficiencies by up to 600%.
We have developed new capabilities that industrialise the creation of exceptional customer experiences at scale:
Wunderman Thompson has been using Workfront for a number of years and has realised the extraordinary benefits to many existing service lines and internal processes. The platform has allowed us to scale our creative operations to cope with the increasing demand generated by the advent of at-scale personalisation, leading to a staggering quantity of content being requested, produced, reviewed, activated, measured and optimised.
Workfront allows seamless client engagement for the review and approval cycles that sit between content creation and activation in our production workflows. It allows us to open our doors for brands to tie their operations to our business. It provides far greater efficiency, collaboration, insight and ultimately better creative solutions.
Alex Shootman, GM, Workfront:
"I’ve had the privilege of knowing WPP as a customer and continue to be impressed by both their execution and ambition. The scale at which their network of agencies collaborate not only together, but also with their client teams, is a model for how to leverage technology to both scale marketing operations, and empower creative teams to do their best work. We look forward to working together as partners to extend this expertise to their clients in a new and valuable way."
We recently spoke to leaders from across WPP to hear their views on the biggest questions facing brands and agencies in 2021 and beyond.
We've summarised their thoughts in this white paper, The Future of Work. To learn more about how they are working more efficiently with Workfront to create better customer experiences, download the white paper now or get in touch.
Leigh Gammons, EMEA CEO, WT Technology:
"Workfront has given us the toolset to industrialise our own internal digitisation effort, and we are delighted to be able to be able to extend our knowledge, learnings and optimisations directly with our customers."