The Building Better Experiences report, produced by Wunderman Thompson Technology and Sitecore, seeks to diagnose the complexities of the content and experience ecosystem today.
It explores the real and everyday challenges of today’s content supply chain, as teams strive to collaborate ever more closely with production and distribution partners to speed up content creation and deployment.
Digital asset management solutions are seeing a resurgence. But these are not the asset libraries of yesterday. Today’s content and asset hubs not only unify content and assets to serve multiple channels; they do it in a far more sophisticated way, fuelling dynamic experiences and enabling businesses to achieve personalisation at scale and deliver on seamless, omnichannel customer journeys. Our research looks at how these tools are being used and how organisations are mobilising people, process and technology to solve the experience challenge.
And it's a BIG challenge. So we've unpacked some of the key themes to give you a more accessible steer on some of the issues you might be facing right now. They'll provide you with a snapshot of what industry leaders are thinking and some expert advice to help drive a healthier, more efficient and effective content and experience ecosystem in your organisation. Dig in!
