Rose Herceg
President, WPP
VML Spark Session Recap: AI Meets Creativity
At our event, industry leaders shared how AI is fuelling innovation, transforming marketing and unlocking new creative possibilities
Transforming Business with Real-World Applications
WPP & VML leadership hosted an insightful session over morning tea, delving into the transformative impact of Artificial Intelligence in Australia. The discussion highlighted real-life examples of how AI is reshaping business operations, from creative ideation and wireframing to brand content development and more.
Attendees gained valuable insights into the future of AI and heard how VML and its client partners are leveraging this technology to drive innovation. The session concluded with practical strategies and examples to help businesses stay competitive in an AI-driven world.
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About the VML Spark Session series
The VML Spark Session series explores some of the most important and emerging topics in the marketing world. Designed to deliver valuable insights and actionable takeaways for participants, the sessions feature a wide array of topics, delivered by subject matter experts and industry leaders across Australia and internationally. Tailored for our clients and partners, the series aims to inspire innovation, spark new ideas, and help businesses stay ahead in an always changing world.