Brain Upgrade Recap: Why Hasn’t Your Brand Built a Game Yet?
There are 3.6 billion gamers in the world. Our latest Brain Upgrade webinar explored how brands can use games to drive engagement.
Why Hasn’t Your Brand Built a Game Yet?
5 Points for Marketers
Gamers are not who you think they are. Gamers = teenage boys in hoodies? Nope. The fastest-growing segment is 50+ men, and the biggest spenders are 35+ women (hello, Candy Crush generation).
Games are where your customers are. The industry is now bigger than film and music combined, making it a serious media channel. Don’t treat it as an afterthought.
Games transform brands from passive to playable. Games give users a reason to spend time with your brand, not just scroll past it. Use that time with your audience to tell richer stories – games offer infinite storytelling potential.
Games help keep brands relevant. In a changing media landscape, gaming isn’t just marketing, it’s culture-building.
Games are serious marketing tools. From banks to retailers, brands are seeing better engagement, higher redemption rates, and real behaviour change when gaming becomes part of the mix.
WATCH THE SESSION
Presentation Deck
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Matthew is passionate about the media, technology and gaming industries and thrives at the points where they intersect. His love for innovation and the early adoption of new technologies and tools provides the platform for driving positive change for VML and our clients. Leveraging VML strategy, creative, technology and artificial intelligence teams to unlock and enable the most powerful ideas.
CEO of Sea Monster Entertainment and Chairperson of Games for Change Africa
Glenn is an expert on the role that technology plays in storytelling, and a seasoned entrepreneur with 25 years of experience as a senior executive and consultant in the local creative industries.
Based on the opinions of 2,024 gamers, we uncover the varying consumer sentiments towards in-game purchasing, why gaming presents a big opportunity for brands and retailers and how businesses can leverage gaming channels for commercial gain.g
As the gaming industry continues to evolve, it presents a multitude of opportunities and challenges for businesses, developers and marketers alike. Understanding the preferences and behaviour of gamers becomes crucial in navigating this landscape and capitalizing on the industry's growth potential.
