A recent survey revealed that 81% of consumers are willing to share personal data with brands in exchange for personalised services, underscoring the critical role of personalisation throughout the purchase experience. How can brands meet customer expectations to drive initial purchases, encourage repeat business, and build loyalty?
Join us in an exclusive senior leader roundtable dinner to network, share insights and discuss trends focused on leveraging CRM and loyalty programs to boost first & repeat purchases.
Leading the conversation would be Hasan Hasnie, CTO and Mamaa Duker, Head of Business Growth at VML on the topics:
- Identifying opportunities for personalisation in customer engagement journey
- Deepen customer loyalty and improve retention
- VML x Braze Case Study: Redefining the experience of 2 million Starbucks loyalty members in Thailand