12:15 – 12:45 Round 2: Breakout Sessions

David Buo Jeroen Schuijt

David Buo – Senior Director, Solution Architecture, Optimizely

Jeroen Schuijt – Senior Sales Director, Optimizely

Breakout session: 30 minutes

Optimizely Opal is a fully automated Content Marketing Platform that uses AI to help you go from ideation to publication in record time. David Buo and Jeroen Schuijt from Optimizely will explain the strategies that will help you maximize impact while minimizing time, budget, and headcount.

We won’t just show you how to produce content faster, but also free your marketers from tedious work.

Enabling effective growth

Optimizely’s AI Assistant, Opal, can assist with brainstorming campaign ideas, generating content briefs, and producing first drafts across various formats, including blog posts and social media content. Learn how Opal’s AI-enhanced, intelligent workflows can automate tasks and reduce manual hand-offs. Accelerate the creative process and ensure your content aligns with your brand’s voice and objectives. This can speed up time-to-market and enhance collaboration across teams.

You’ll learn about the processes, training, and guardrails that can ensure that AI drives consistent, organization-wide performance gains. With Optimizely Opal, you can:

  • Generate content drafts, headlines, social copy or summaries for higher productivity with less manual work.
  • Get image or digital asset recommendations based on content context, streamlining the creative process.
  • Use AI Agents effectively to transcript videos, create industry analyses, develop newsletters and more.
Opal can help you do more with less.
Optimizely

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